Cookie Policy

At Sensfrx, we are dedicated to safeguarding your privacy and ensuring transparency about how we use cookies and similar technologies on our website (www.sensfrx.ai). This Cookie Policy explains what cookies are, how we use them to power our fraud detection platform, and how you can manage your cookie preferences. By using our website, you agree to the use of cookies as described in this policy, subject to your consent where required by law.

What Are Cookies?

Cookies are small text files stored on your device (e.g., computer, smartphone) when you visit our website. They enable us to provide secure fraud detection services, improve user experience, analyze platform performance, and deliver personalized content. We also use similar technologies, such as pixels or local storage, which are covered by this policy.

Why We Use Cookies?

We use cookies to:

• Ensure the security and functionality of our fraud detection platform, including real-time risk scoring and device fingerprinting.
• Analyze user interactions to enhance our services and optimize fraud prevention algorithms.
• Personalize your experience with features like saved alert preferences or interactive demos.
• Deliver targeted marketing about our fraud protection solutions to businesses and individuals.

Types of Cookies We Use

We categorize cookies based on their purpose. Below are the types of cookies we use, with examples, their duration, and whether they are customizable:

Core Cookies

• Purpose: These cookies are essential for our website to function securely and for our fraud detection services to operate. They enable core features like user authentication, secure navigation, and real-time device profiling to identify fraudulent activity.
• Customizable?: No, these cookies are always active as they are critical to platform security and functionality.
• Examples:
  • Sensfrx Session Cookie (SFRX_SESSION): Maintains your login session while using our dashboard. Duration: Session (deleted when you close your browser).
  • Authentication Cookie (SFRX_AUTH): Secures access to your account for API or dashboard use. Duration: 1 hour.
  • Fraud Detection Cookie (SFRX_DEVICE_ID): Tracks device information for risk scoring and fraud prevention. Duration: 1 year.
• Legal Basis: Legitimate interest (necessary for website operation and fraud prevention)

Site Improvement Cookies

• Purpose: These cookies collect anonymized data on how you interact with our website, such as which fraud detection features you use or how you navigate our dashboard. This helps us improve our platform and refine our fraud detection algorithms.
• Customizable?: Yes, you can opt out via our cookie settings.
• Examples:
  • Google Analytics (_ga) Tracks site traffic and user journeys for performance insights. Duration: 2 years.
  • Matomo (_pk_id): Provides privacy-focused analytics on dashboard interactions. Duration: 13 months.
  • Sensfrx Analytics Cookie (SFRX_USAGE): Monitors feature usage, such as risk report views. Duration: 6 months.
• Legal Basis: Consent (required for non-essential cookies under GDPR).

Ad Personalization Cookies

• Purpose: These cookies track your browsing behavior to deliver personalized ads about our fraud detection solutions, both on our website and on third-party platforms. They also help us measure the effectiveness of our marketing campaigns.
• Customizable?: Yes, you can opt out via our cookie settings.
• Examples:
  • Google Analytics (_ga) Personalizes ads for fraud prevention tools. Duration: 6 months.
  • LinkedIn (bcookie): Targets B2B audiences with cybersecurity ads. Duration: 1 year.
  • Sensfrx Retargeting Cookie (SFRX_AD):Re-engages users who viewed pricing or demo pages. Duration: 30 days.
• Legal Basis: Consent.

Social Sharing Cookies

• Purpose: These cookies allow you to share our fraud prevention content (e.g., blog posts, case studies) on social media platforms and may support login via social accounts. They may also track your activity for personalized social media ads.
• Customizable?: Yes, you can opt out via our cookie settings.
• Examples:
  • Twitter (personalization_id): Enables sharing of fraud prevention tips. Duration: 2 years.
  • LinkedIn (li_gc):Supports sharing case studies and login functionality. Duration: 6 months.
  • AddThis (uvc):Facilitates multi-platform sharing. Duration: 13 months.
• Legal Basis: Consent.

Third-Party Cookies

Some cookies are set by third-party services we use to enhance our website’s functionality and marketing efforts. These services process data according to their own privacy policies, which we encourage you to review:

• Google Privacy Policy
• LinkedIn Privacy Policy

Managing Your Cookie Preferences

You can manage your cookie preferences when you first visit our website or at any time by clicking the “Manage Cookies” link in our website footer. Our cookie consent tool allows you to accept all cookies, reject non-essential cookies, or customize your settings.

How to Disable Cookies in Your Browser

In addition to our cookie settings, you can disable cookies through your browser settings. However, disabling strictly necessary cookies may prevent our website or fraud detection features from functioning properly. For instructions, visit:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in our cookie usage, legal requirements, or platform features. Any updates will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

Contact Us

If you have questions about our Cookie Policy or how we use cookies, please contact us:

Email:support@sensfrx.com

Address:Sensfrx,

SecureLayer7 Technologies Pvt.Ltd.

Workflo By OYO, Icon Tower, Baner Rd, Laxman Nagar, Pune - 411045, Maharashtra, India.

You can also reach our Data Protection Officer at info@sensfrx.ai

This Cookie Policy is part of our broader Privacy Policy, which provides more details on how we handle your personal data.