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Most organizations still evaluate fraud through a narrow lens: losses prevented. In 2026, fraud systems directly shape customer experience, conversion rates, and long-term loyalty. The same controls designed to block bad actors are increasingly responsible for:
The shift is structural. Attackers are no longer waiting for payment stages. They are targeting: Signup flows, Login systems, Trial and promotional entry points. This creates a new problem: fraud decisions now happen at the exact moments that define first impressions and trust.
Fraud is a growth and loyalty problem
The talk focusses on how poor fraud decisions drive customers away
Impact of fraud on customer loyalty metrics
Identify how your current system is causing hidden friction
Learn practical approaches to reduce false positives
See how modern fraud systems enable growth, not just protection